Let more overseas good brands be seen

Compared to the traditional shelves electricity active search pattern, trill interest electric business model can help overseas niche characteristics more clothing brands to find target user groups, and in accordance with the intuitive way realization of short video, live visual brand display effect, drive the exposure and transformation of its content has more power for niche brand.

Jd International also carries out content ecological layout cooperation on weibo, Zhihu and other social media platforms. For example, in November and December 2021, the cumulative reading volume of related topics on JD International exceeded 810 million, the cumulative discussion volume exceeded 213,000, and the cumulative number of original topics exceeded 47,000.

It is worth noting that the various content matrix of JINGdong International is not operating in isolation from each other, but through the integration of the overall operation strategy.

Improve the service system to drive the sustainable growth of cross-border businesses

Compared with domestic e-commerce, cross-border e-commerce not only has many links and complicated processes, but also has a large amount of information asymmetry in both domestic and foreign markets, which makes many overseas businesses at a loss when facing the vast Chinese market.

Large overseas brands group may have resources to build professional team to cross-border electricity company, but for many small and medium-sized overseas merchants, find the goal of China's consumers is just a first step, how to manage the end-to-end delivery of goods is a bigger challenge, especially in the face of cross-border consumer preference of high value, logistics, service and user experience on the board, It could lead to a permanent loss of users.

Therefore, a set of cross-border infrastructure facilities and e-commerce service system of cross-border e-commerce platforms are often the guarantee for overseas businesses to achieve sustainable business growth. When merchants no longer waste energy in the cross-border intermediate links, they can often focus more on the improvement of product quality to achieve a virtuous cycle of brand value and user experience.

New manufacturing after new retail is the future

No matter because of the epidemic or the impact of online live streaming new retail, it is a fact that the industry has entered a trough. All industries have entered a trough, after which transformation and upgrading are inevitable. After new retail, new manufacturing is the focus of attention.